Ontario contributes over one third of Canada’s total fruit and vegetable production, contributing more than $4.2 billion and over 66,000 jobs to the economy. Approximately 43% of this value is field grown and 57% produced in greenhouse operations....Continue Reading
Produce Made Simple
Produce Made Simple is a highly-successful consumer facing platform. It features an extensive website filled with recipes and knowledge. The brand is active across multiple social media channels with the goal of encouraging millions of Canadians to enjoy fresh fruits and vegetables every day. In addition, under the Produce made Simple banner, the OPMA runs events to promote produce through an “ambassador partnership” featuring 10 inspirational social media influencers. In 2019 alone, the program garnered over 17 million impressions and had a total reach of 100,000 followers.
OPMA in the Community
OPMA Christmas Foodshare
For the past 30 years, the OPMA, and it’s partners have worked together to procure, pack and deliver thousands of fresh fruit and vegetable boxes to families across the province.
Student Nutrition Ontario
The OPMA’s partnership with SNO helps to nourish thousands of students from across the province by helping them gain access to fresh fruits and vegetables.
Toronto Foundation for Student Success
The OPMA’s partnership with TFSS fosters healthy eating habits and cooking skills among school aged children by contributing to their knowledge of the produce industry and helping them procure fresh fruits and vegetables for their after-school programs including the Junior Chef program.